SPECIALISTS AT INDIVIDUAL GIVING
Raisemore is a team of 5 experienced Individual Giving fundraisers whose skills have been built up over many years. These cover direct mail, digital marketing, social media, copywriting, design, data management and data analysis.
Farplace Animal Rescue Charity started in 2008. Since then, the charity has grown from a turnover of £50k to £7 million, in part due to a focussed individual giving strategy developed, from scratch, with the help of specialist charity agency Raisemore.
A couple of years ago Farplace Animal Rescue had faced a challenge. They had taken ownership of a number of horses who desperately needed care, however they had nowhere to shelter them. The charity urgently needed to raise £9,000 to build stables for the horses before winter set in.
Farplace Animal Rescue consulted with Raisemore who suggested mailing a Capital Appeal (was this the first time the charity had run one) as a cost efficient, targeted way to raise donations for the much-needed stables.
A simple but hugely impactful letter was sent to prospect donors. The headline, “It’s a race against time, help us get stables built before winter sets in” was effective in setting out Farplace Animal Rescue’s problem and creating the sense of urgency needed to encourage response.
The copy that followed talked about the plight of horses over winter and how the stables would create shelter for those most in need. To add credibility, the mailing included copies of the architect’s plans and the planning consent from Durham County Council, alongside the builder’s quote for building the stables. Finally, to truly pull at potential donor’s heartstrings, the letter included the moving story of Imp and Patty, two horses who were destined to the slaughterhouse until a Farplace Animal Rescue volunteer intervened. A BRE was included to facilitate donations.
The mailing was sent to a highly targeted list of 4,000 donors who had supported animal rescue charities in the past, but had never donated to Far Place Animal Rescue itself.
By raising more than £20,000 Farplace Animal Rescue’s Capital Appeal smashed the £9,000 target, ensuring they comfortably had enough funds to build their stables before the winter set in.
Confident that mail was a powerful route to raising money for specific projects, Farplace Animal Rescue and Raisemore mailed a follow up mailing to people who donated to the Capital Appeal asking them to donate again to help build an extension to the stables.
PRAISE FOR RAISEMORE
“I have worked with Raisemore for over a year now, and have really enjoyed working with Chris and Claire. They have so much knowledge about small charity fundraising and their ideas have really helped us build and develop relationships. So glad we connected professionally and we would recommend Raisemore every time”.
“Raisemore is the perfect partner for small charities looking to maximise their fundraising efforts. Their team of experts is incredibly knowledgeable and experienced, and they have helped us to develop successful fundraising campaigns that have brought in much-needed donations. We couldn’t be happier with our decision to work with Raisemore, and we would recommend them to any small charity looking to take their fundraising to the next level.”
“We recently started working with Raisemore, and it has been a game-changer for our small charity. Their team of fundraising professionals has helped us to identify and target potential donors more effectively, resulting in increased donations and a more efficient fundraising process overall. We are thrilled with the results we have seen since partnering with Raisemore.”
“Raisemore has been an invaluable partner for our small charity, providing us with expert advice and support that has helped us to navigate the often-challenging world of fundraising. Their team of fundraising professionals has helped us to develop creative campaigns that resonate with donors and bring in much-needed funds. We would highly recommend Raisemore to any small charity looking to improve their fundraising efforts.”
“Working with Raisemore has been an absolute pleasure. Their team of experts has helped us to identify new fundraising opportunities and develop strategies to maximize our donations. Their expertise in both offline and online fundraising has been invaluable, and we are so grateful to have them as a partner. “
“We have been working with Raisemore for several months now, and we couldn’t be happier with the results we have seen. Their team of fundraising professionals has helped us to develop targeted campaigns that resonate with donors and bring in much-needed funds. They are incredibly responsive and easy to work with, and we would recommend them to any small charity.”