Individual Giving Fundraising Survey Results 2019

We feel it is important for charities and fundraisers to have up-to-date information from other organisations and be able to compare their experiences and challenges.

To this end, Raisemore conducted a survey, consisting of nine questions, between 27th November 2018 and 11th January 2019.

It was sent to 22,676 charities (i.e. organisations who have registered, or have been registered, with The Charity Commission) in England and Wales, by email.

There were 98 respondents, representing a 0.43% response rate. Of these, 92 (approximately 94%) fully completed the survey.

Individual giving is still an important source of income for voluntary organisations of all sizes, however, the survey revealed that only one quarter of those organisations approached have, or are aware of their organisation having, a strategy for this.

The survey also highlighted the fact that small charities continue to struggle to keep or to recruit staff and volunteers .

We hope this report will help charities and fundraisers reflect on their own organisation and plan for the future, enabling them to continue the great work they do.

The Report

Brief Summary

Fundraising teams – 73% of the charities asked do not have a dedicated fundraising team. 25% have an internal team and 2% have an external team.

Fundraising goals – 42% of survey respondents felt that they had met their fundraising goals last year. 43% had not met their goals – 15% were not sure.

A strategy for individual giving – A quarter of those asked do have a strategy for individual giving.

Donations by individuals – 34% of respondents estimated that they receive more than 50% of their total income via this method.

Donation methods – Fundraising events and collections are core sources of income. Legacies and major gifts also make up a large percentage.

Outsourcing – 3% of respondents outsource their fundraising functions to a third party. 68% would not consider this option, while a further 7% would entertain the idea. 22% of respondents were unsure.

Fundraising challenges – Only 15% of respondents felt that their organisation is maximising the use of all fundraising channels. 68% of respondents didn’t think that they are.

Increasing individual giving revenue – Charities continue to struggle to keep or to recruit staff and volunteers – this, along with charity awareness and/or expertise was cited as by far the biggest challenge to increasing individual donations.

Individual Giving Fundraising Survey Results 2018

To gain an insight into what challenges and experiences were being faced by charities and fundraisers in the current climate, Raisemore conducted a fundraising survey, consisting of nine questions, between 24th May and 30th August 2018.

It was sent to 33,757 charities (i.e. organisations who have registered, or have been registered, with The Charity Commission) in England and Wales, by email.

There were 119 respondents, representing a 0.35% response rate. Of these, 116 (approximately 97%) fully completed the survey.

The survey highlights concern some fundraisers have regarding the level of charity awareness and/or expertise within their organisation and the ability to develop a fundraising strategy. There also appears to be an ongoing struggle to keep or to recruit staff and volunteers.

We feel it is important for charities and fundraisers to have up-to-date information from other organisations and be able to compare their experiences and challenges.

The Report

Brief Summary

Size of organisation and Income – The largest response to the survey came from organisations who classed themselves as “small” with an income of under £100K.

Charity types – With areas of focus including disability, religion and overseas aid, the largest percentage were charities dealing with the local community and/or social welfare.

Location – Over 80% of the charities surveyed were regional, with London and the South East making up the largest percentage of these.

On-line presence – Almost three quarters of the organisations asked do have an on-line presence of some sort.

Use of social media – Despite the large percentage of organisations using social media, just over half of respondents don’t feel that they are making the best use of it.

Donations by individuals – Individual giving is still an important source of income for voluntary organisations of all sizes. 69% of respondents estimated that they receive 50% or less of their total income via this method. 10% of organisations receive their entire funding through individual donations.

Donation methods – Of the numerous methods of collecting donations, fundraising events and collections proved to be core sources of income. Legacies and major gifts also made up a large percentage of the total.

Fundraising challenges – Charities continue to struggle to keep or to recruit staff and volunteers – this was cited as the biggest challenge to increasing individual donations. Other concerns were the level of charity awareness and/or expertise within the organisation and being able to develop a fundraising strategy.