claire.healy@raisemore.co.uk

01989 564468

SPECIAL PROGRAMME FOR SMALL CHARITIES

The path to growth for small charities.

The path to growth for small charities.

Donors prefer to support small charities in need rather than larger ones. This applies to:

  • One-off cash donations,
  • large lump-sum gifts
  • In Memory Gifts
  • Gifts in Wills.

Raisemore has successfully developed methods for generating all 4 kinds of donation and wants to make this formula known to many more small charities by providing a service that applies digital, online and offline tools to their best effect, especially social media, email and direct mail.

OUR PROMISE

Raisemore’s promise: no more running to stay still.

How often have you asked yourself, “ How is it that the big charities have no difficulties at all raising the money they need? Why is it that we struggle when we’re doing the same kind of work?

The answer is simple enough. The larger charities are using money-raising methods that the small ones are not.

And yet, it’s a well-researched thing that donors much prefer to support smaller local causes than big national ones. It’s just that they are not asked.

This stops small charities from breaking free from “Running to stand still”. This is made worse by the fact that the normal funding bodies, the Grant Making Trusts and Corporate Foundations, do not give much support to smaller causes. They think that the public should be funding this type of work.

The result:

No support from grant-making bodies and corporations because they don’t support this kind of work. There is insufficient support from the public because the public isn’t asked in a way they will respond to. As we say, it leaves small rescues running to stand still.

So, what do we do about this?

Raisemore has pioneered an effective Individual Giving programme that goes a long way to solving this problem.

Here are the key points:

Donors prefer to support small charities rather than big ones. Research shows that this preference is at least 25% in favour of smaller charities. This applies to: 

  • One-off cash donations,
  • large lump-sum gifts and
  • In Memory Gifts
  • Gifts in Wills.

Raisemore’s “Path to Growth” programme is a service that applies digital, online and offline tools to their best effect, especially social media, email and direct mail.

Here’s how it has worked for Far Place Animal Rescue, a typical small animal rescue in the North East.

How we do it.

We start with one-off cash donations.

Donors who give one-off amounts, small (£1-10), medium (£10-£100) and large ( £101-£10,000) are the lifeblood of individual giving. These gifts make first contact with the donor and start a connection that can last for years.
But the real benefit is this: all of the money raised over the years is what is called “unrestricted income”. This means it can be spent on covering core costs – overheads, salaries, and general expenses, unlike trust and foundation grants, for example.

So in every sense, these gifts punch way above their weight as unrestricted gifts are the hardest by far to raise.

How do we contact prospective donors?

We use all media channels – online (social, digital) and offline ( by post).

They go on to support the charity with:

  • Repeat small and medium donations
  • Some give larger amounts
  • Some like to enter prize draw competitions
  • All of these form the ‘base’ for seeking:
  • Larger one-off gifts – £1000 to £10,000.
  • In time, In Memory Gifts in honour of someone or a beloved pet who has passed. Donors who make In Memory Gifts are the most likely to make Gifts in Wills).
  • And in time, Gifts in Wills. (One small animal rescue client received £200,000 in Gifts in Wills in 2022 alone).

Does your small charity need more funds and donations?